Business Planning, Business Plans, and Venture
Funding White Papers
The Business Planning Process (9 pgs.): The Business Planning Process whitepaper provide the entrepreneur with an overview of the business planning process and how it differs for large corporations and small, start-up companies. In addition, this whitepaper provides an overview of why the Internet is the key resource for business planning. Finally, this document delineates how to turn a business “concept” to a “real” business proposition.
ISBN: Document 101
Business Planning - Choices (6 pgs.): The business planning process sets the stage for the development of your company’s technology, product, or service offering development activities as dictated by the target markets, competitor offerings, and projected financial returns. The Business Planning Process - Choices whitepaper outlines the business planning process choices any company has regarding their technology, product, or service offerings. This includes defining the following: • Where to begin? • Why the business planning process works? • Business planning – The “Rational” Thinker • Business planning – The “Irrational” Thinker • “Technology”- Oriented Companies • “Market”- Oriented Companies. This whitepaper is intended to set the entrepreneur and their company in the right direction regarding the business planning process.
ISBN: Document 201
The Business Planning Document (6 pgs.): The Business Planning Document whitepaper provides a description of the items that are to be contained in a business planning document, including: • Proprietary Technology, Product or Service Offering Description, • General Market Tends and Strategic Opportunistic Market Needs, • Target Market Segments Served and Growth Projections, • Product Competition in Targeted Markets, • Market Entry Strategy and Tactics, • Market Entry Assumptions and Risks, and • A Basic Financial Pro Forma Model These line items are required to develop a complete business planning document.
ISBN: Document 301
The Business Planning Document Vetsus Business Plan Outlines (3 pgs): The Business Planning Document Versus Business Plan Outline whitepaper provides a description of the items that are to be contained in a business planning document versus those additional items that are required to develop a complete business plan. This whitepaper clearly delineates how the business planning document can be used as a basis, by the entrepreneur, for the development of a complete business plan.
ISBN: Document 302
From Business Planning to a Complete Business Plan (12 pgs.): The From Business Planning to a Complete Business Plan whitepaper provides an overview of the business planning process and how this process is used to drive the development of a business planning document and ultimately your company’s business plan. Business planning and business plan items covered in this whitepaper includes: • Business Planning and Business Planning – What’s the Difference? • The Business Planning Process • The Business Plan • Why both Business Planning and Business Plans are Necessary • The Business Planning Process – Provides the “Roadmap” • The Business Plan – “Sets the Bar” • Business Planning Document – “The Beginning of a Business Plan” • Business Planning Document Content Overview • From a Business Planning Document to a Business Plan • Business Planning and Business Plan – A “Point-in-Time”
This complete whitepaper provides the essential elements for the entrepreneur to better understand the necessity of the business planning process and the ultimate development of their company’s business plan.
ISBN: Document 303
Proprietary Technology, Product or Service Offering(7 pgs): The Proprietary Technology, Product and Service Offering whitepaper provides an overview of what venture capitalists, angel investors and other third party equity investor consider a proprietary technology, product or service offering. Included in this whitepaper are multiple historical examples of what equity investors consider:
• Disruptive technology, and
• A long-term sustainable competitive advantage.
Also provided in this whitepaper is a contextual “real-world” example description, taken from an actual business plan, of a proprietary product offering based on a “disruptive” technology, which used a patent portfolio to provide the company with the ability to secure a “long-term, sustainable competitive advantage” in the market.
ISBN: Document 401