Business Planning, Business Plans, and Venture

Funding Whitepapers

General Market Trends and Strategic, Opportunistic Market Needs(13 pgs.): The General Market Trends and Strategic, Opportunistic Market Needs whitepaper provides a description of what market research is required for entrepreneurs to identify the appropriate technology, product, or service offering for given markets or market segments. This includes initially determining and then clearly delineating the general market trends as well as the strategic, opportunistic market needs. To do this one must study the market(s) of interest. The three market research areas described in this whitepaper on include:

• Market Applications,

• End Customers, and

• Competitors.

Once your market research is completed, this whitepaper then provides a complete description of what is considered, from a venture capitalist or an angel investor’s viewpoint, strategic opportunistic market needs. Finally, three “real-world” contextual examples are provided that exemplify the requirement for doing market research during the business planning process to understand both the general trends I the market(s) of interest along with the “strategic, opportunistic market needs”.

ISBN: Document 402

Price: $14.95

Target Markets and Market Segments (8 pgs.): The Target Markets and Market Segments whitepaper provides the entrepreneur with the ability to identify and then delineate what market(s) and/or market segments, you will be targeting. Included in this whitepaper is a summary of the characteristics, issues and risks associated with: • Emerging “Bleeding-Edge” Technology Markets • Large Established Markets Also, provided is a contextual “real-world” example of targeting market and markets segments for a given technology, product, or service offering.

ISBN: Document 403

Price: $8.95

Market Entry Strategy and Tactics (8 pgs.): Market Entry Strategy and Tactics Developing a well thought through market entry strategy and the associated tactics is a key component of your company’s future success in the market. This is often overlooked by start-up companies during the business planning process and is a necessary part of a business planning document. The Market Entry Strategy and Tactics whitepaper provides a summary outlining how to properly develop your company’s market entry strategy and tactics. Included in this whitepaper is the following: • Market Entry Strategy – Overview • Market Entry Strategy – Key Competitive Characteristics • Market Entry Strategy – Target Customers • Market Entry Tactics – Overview • Market Entry Tactics - A “Measurable” Entity • Market Entry Tactics – Changing Tactics Finally, this whitepaper provides a contextual “real-world” example that exemplifies the deed for developing the necessary and appropriate market strategy and tactics for your company’s technology, product or service offering.

ISBN: Document 404

Price: $8.95

Product Competition for Targeted Markets (9 pgs): The Product Competition in Targeted Markets whitepaper provides the entrepreneur with the ability to identify and then delineate, through a competitive analysis the competitors within the market segments, you will be targeting. Included in this whitepaper is a description of the characteristics of the following: • Large, Established Companies – Often Late to Market, • Large, Established Companies – Evolutionary Technologies, and • Start-up Companies - Revolutionary Technologies Also included in the white paper are two contextual “real-world” examples of competitive analyses taken from actual business plans. These analyses, as presented, provide investors with an overview of the competitors within the target market(s) of interest, their strengths and weakness as well as the key advantages of the start-up companies’ technology, product, or service offering. In each case, tables are used as the preferred method to provide detailed competitor-related information in an easily readable and highly presentable format for investors to review and digest in a short period of time.

ISBN: Document 405

Price: $8.95