Business Planning, Business Plans, and Venture

Funding Whitepapers

Generation of Average Selling Price and Unit Volume Projections (6 pgs.):To properly generate the revenue, cost of goods sold and gross margin projections for your technology, product, or service offering you must first research and analyze both the average selling price (ASP) and the projected unit volume projections in the target markets of interest. The Generation of Average Selling Price and Unit Volume Projections whitepaper provides the entrepreneur with a summary that outlines the development and generation of the average selling price and unit volume projections as they apply to your company’s technology, product or service offering. This includes defining and providing Internet related resources for the following market projections: • Total Available Market (TAM) projections, • Share of Available Market (SAM) projections, and • Share of Market (SOM) projections.

ISBN: Document 406

Price: $5.95

Generation of Basic Financial Pro Forma Projections (15 pgs.): To properly generate the revenue, cost of goods sold and gross margin projections for your technology, product, or service offering you must first research and analyze both the average selling price (ASP) and the projected unit volume projections in the target markets of interest. The Generation of Average Selling Price and Unit Volume Projections whitepaper provides the entrepreneur with a summary that outlines the development and generation of the average selling price and unit volume projections as they apply to your company’s technology, product or service offering. This includes defining and providing Internet related resources for the following market projections: • Total Available Market (TAM) projections, • Share of Available Market (SAM) projections, and • Share of Market (SOM) projections. Generation of Basic Financial Pro Forma Projections Basic financial pro forma projections are required for any business planning activity and the development of a business planning document. Since, at this point in the business planning process, you are only trying to develop a basic understanding of the potential sales revenue and gross margins available in a selected targeted market you do not need to complete all the details of all of the financial statements including the Income Statement, Balance Sheet, and Cash Flow Statement. For a discussion on regarding complete financial statements refer to Chapter 5. At this point for your current business planning exercise, you only need to concentrate on the sales revenue projections cost of goods sold (COGS) along with the gross margins (GM) of the technology, product, or service offering your company will be bringing to the market. These items come from the income statement. The Generation of Sales Revenue, COGS and Gross Margin Projections whitepaper provides the entrepreneur with a contextual “real-world” example of how to generate the business planning financial statements, from using resources on the Internet to secure Industry Standard financial information, to validating your company’s financial projections to providing, contextual “real-world” example business planning financial projections taken from an actual business planning document.

ISBN: Document 407

Price: $14.95

Market Entry Assumptions and Risks (4 pgs.): In the business planning process, there are always assumptions and risks that figure into the company’s overall market entry, competitive position, and projected financial returns. These assumptions and risks can have a major affect on the projected overall outcome of your company over the projected period of interest. Therefore, during the planning process and in the development of your company business planning document or business plan, the underlying market entry assumptions and associated risks must clearly be delineated. The Market Entry Assumptions and Risks whitepaper provides the entrepreneur with a contextual “real-world” example of market entry assumptions and risks taken from an actual business planning document.

ISBN: Document 408

Price: $4.95

Executive Summary (6 pgs): The Executive Summary whitepaper provides the entrepreneur with a contextual “real-world” example of an executive summary taken from an actual business plan. The typical minimum content within a well-written executive summary includes the following: • Company Overview • Target Markets, Customers, Competitors and Products • Company Strategy and Sustainable Competitive Advantage • Key Intellectual Property • Team Overview • Funding Requirements and Exit Strategy – Including Summary Financial Projections

ISBN: Document 501

Price: $8.95

Company Introduction, Background and Accomplishments (5 pgs.): The Company Introduction, Background and Accomplishments whitepaper provides the entrepreneur with a contextual “real-world” example of the company overview section of a business plan. This company overview provides the potential investor with the context in which your company is represented at this point in time. Together, they address the mission of your company, all of the historical aspects of your company, and its technology, product, or service offerings, as well as a summary of management and their experience.

ISBN: Document 502

Price: $6.95